Unveiling the New TCR Brand Identity- Being Future Ready

We live and work in a new world that is rapidly evolving and changing. Just as people evolve, so do brands and companies.  TCR has grown and evolved over the years through our impeccable services, our unique culture and our incredible customer community.  The future beckons with tremendous opportunities and we felt it was time for a change. 

 

We have refreshed our logo to reflect who we are today and to embrace our future.  Our brand story embodies our new visual identity.  The new TCR logo is a dynamic representation that proudly headlines the vision we wish to pursue and all those we serve.  This new identity captures the essence of our brand and evokes a sense of what we stand and believe for.  The new logo has retained the iconic element of its legacy.


 

TCR Engineering logo has integrated the concept of duality be it in color, font or shapes. It represents the balance of Past legacy with Future Innovation. The logo has been designed with the intention of being strong enough to communicate our unique brand identity without the need for additional text or design elements.


The contemporary look and feel strives to differentiate TCR as a trail-blazing organization that remains dedicated to its mission of building trust with its ethical unbiased practices. The TCR group brand signifies ‘Customer’ at the center, guarded by Trust and Responsiveness on either side. This unique design has become the core DNA for the overall brand. The dual arrows point towards a positive forward and outward movement. It represents market penetration into new geographic locations and path-breaking solutions. The dual square in the shape of infinity links together the brands past legacy with its forward-looking innovative approach. The overlap also symbolizes layers of infinite trust and possibilities. The straight edged squares suggest stability & strength, efficiency and professionalism. The colors of our brandmark speak of our character- highlighting trust, reliability and consistency.

 

The elements of our logo with the interplay of form and color unite to suggest a new world of possibilities that TCR champions. With our new visual identity, we invite all of you to join us in a future that retains its legacy yet is bolder and better.


For more details, check out our website at www.tcreng.com

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